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Privacy Policy

This Privacy Policy is effective Jan 29, 2024

1.Scope of this Policy

Thank you for visiting valiters.com, owned and operated by , valiters.com (referred to as “valiters,” “us,” “our,” “we”). We are committed to respecting privacy rights and concerns and have established and implemented this Privacy Policy to inform users of our website and our customers, of what personal information we collect, and how we use, share, and protect such information. If you have any questions regarding this information or our privacy practices, please see the section entitled Contact Us at the end of this Privacy Policy.

2.Agreement to Terms

If you do not agree with the terms of this Privacy Policy or our Terms And Conditions, then you should immediately discontinue use of the valiters website (the “Site”) and/or our services without providing us any personally identifiable information.

3.Effective Date and Changes to this Policy

This Privacy Policy is effective as of the date above and will remain in effect until a new policy supersedes it. We may choose to update this Privacy Policy at our discretion, so you should check this page periodically as the terms may change from time-to-time. The most recent version of the Policy will be reflected by the “Effective” date noted at the top of the page. In the event of a material change to this Privacy Policy, we will provide a conspicuous message either through the Site or via an email address associated with your account informing you of the change. Your affirmative consent or continued use of the Site and/or our services will constitute your acknowledgment of this Policy in its current version and your understanding of the terms of this Policy.

Minor changes to our Privacy Policy

Where we make minor changes to our Privacy Policy, we will update our Privacy Policy with a new effective date stated at the beginning of it. Our processing of your information will be governed by the practices set out in that new version of the Privacy Policy from its effective date onwards.

Major changes to our Privacy Policy or the purposes for which we process your information

Where we make major changes to our Privacy Policy or intend to use your information for a new purpose or a different purpose than the purposes for which we originally collected it, we will notify you by email (where possible) or by posting a notice on our website.

We will provide you with the information about the change in question and the purpose and any other relevant information before we use your information for that new purpose.

Wherever required, we will obtain your prior consent before using your information for a purpose that is different from the purposes for which we originally collected it.

4.The Information We Collect

We collect the following categories of personal information directly from you, as you visit our website, reach out to us, create an account with us, or place an order with us:
  • Personal details: Such as your name, email address, telephone number, shipping address, company name (if applicable).
  • Account information: Such as your order history, wishlist, birthday, preferences, and any other information you provide to us when you complete the registration form, in addition to personal details.
  • Log information: Such as your IP address, geolocation, webpages accessed, information requested along with the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), browser version, operating system.
  • Marketing information: Such as your marketing preferences, the level of engagement our emails receive, such as the delivery rates, open rates and click through rates which our emails achieve.
  • Billing information: Such as credit, debit, or other payment card information, billing name, billing address.
  • Communications you send us:Such as survey responses, correspondence, any other information you provide to us.
  • Visual information:Such as photographs and videos from social media platforms and/or submitted directly.

We collect what is commonly referred to as “sensitive personal information” if you choose to provide your skin tone preferences. Providing this information is completely optional, is collected only with your explicit and freely given consent, and is securely stored on our web servers for use in personalizing our correspondence with you via email or on site. Any information stored can be viewed on your account page. This information can be deleted using the same mechanism that it is provided to us in your account page or by emailing us at [email protected]. Please do not submit other sensitive personal information about you to us.

We may also receive certain categories of personal information from third parties, such as partner companies involved in any joint promotions. Information we obtain from third parties will generally be your name and contact details.

What are the consequences of not providing personal information?

You are not required to provide all personal information identified in this Privacy Policy to use our website or to interact with us offline, but certain functionality will not be available if you do not provide certain personal information.  For example, we may not be able to respond to your requests, create an account for you, perform a transaction or enter into a contract, or provide you with marketing we believe you may find valuable.

5.Cookies

A cookie is a small string of information that a website that you visit transfers to your browser for identification purposes. Cookies can be used to follow your activity while using a website or across websites, and that information helps companies understand your preferences and tendencies, as well as improve and personalize your website experience. Some cookies are necessary to operate a website, while others can be functional, analytical, or used for targeted advertising (as discussed in more detail below). Cookies are data files which are sent from a website to a browser to record information about users for various purposes.

We use cookies and similar technologies on our website, including essential, functional, analytical and advertising cookies and web beacons.

You can reject some or all of the cookies we use on or via our website by changing your browser settings or non-essential cookies by using our cookie control tool, but doing so can impair your ability to use our website or some or all of its features. For further information about cookies, including how to change your browser settings, please visit www.allaboutcookies.org or see our cookies policy.

Device Information

Similar to cookies, we may automatically collect certain information about the device you use to access the Site. For example, we may collect and analyze information such as IP addresses, geolocation information, unique device identifiers, browser types, browser language, operating system, the state or country from which you accessed the Site, and other information about your mobile phone or other device(s). In addition to analytical purposes, this information helps us diagnose problems with our server, administer the Site, and display the content according to your preferences.

Do Not Track

Valiters respects your privacy, but we do not alter the information we collect or change the Site upon receiving “do-not-track” signals.

6.Children’s Privacy

The Site is not intended for users under the age of 18. We do not knowingly or intentionally gather personal information about visitors who are under the age of 18. If you are aware of, or suspect that, someone under the age of 18 is using the Site without permission, please notify us immediately by contacting us as detailed below. If you have questions or concerns about the Internet and privacy for your child, we encourage you to check out the FTC Guidelines for protecting your child’s privacy online.

7.How We Use Your Personal Information

We use the above categories of personal information for the following purposes:

PURPOSE OF USE LEGAL BASIS FOR PROCESSING CATEGORIES OF PERSONAL INFORMATION
Perform transactions – Necessary for legitimate interests – Necessary for compliance with a legal obligation – Necessary to perform a contract or to take steps at your request to enter into a contract – Consent (where you have provided consent as appropriate under applicable law) Personal details, Account information, Log information, Marketing information, Billing information
Respond to inquiries and messages we receive and keep records of correspondence – Necessary for legitimate interests – Necessary to perform a contract or to take steps at your request to enter into a contract Personal details, Account information, Log information, Billing information, Communications you send us
Manage your accounts and generally facilitate the running and operation of our business. – Necessary for legitimate interests – Necessary for compliance with a legal obligation Personal details, Account information, Log information, Marketing information, Billing information, Communications you send us, Visual information
Make our website more intuitive and easier to use and conduct research regarding opinion of customer services – Necessary for legitimate interests – Consent (where you have provided consent as appropriate under applicable law) Personal details, Account information, Log information, Marketing information, Communications you send us, Visual information
Protect the security and effective functioning of our website and information technology systems. This includes analyzing log files to help identify and prevent unauthorized access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks, by detecting unusual or suspicious activity. – Necessary for legitimate interests – Necessary for compliance with a legal obligation Personal details, Account information, Billing information, Log information
Provide relevant marketing – Necessary for legitimate interests – Consent (where you have provided consent as appropriate under applicable law) Personal details, Account information, Log information, Marketing information, Visual information
Address our compliance and legal obligations and exercise our legal rights – Necessary for compliance with a legal obligation Personal details, Account information, Log information, Marketing information, Billing information, Communications you send us

8.How We Share Your Personal Information

We may share personal information, for the purposes outlined above, with the following categories of recipients:
  • Service providers: We share personal information with service providers, acting as data processors, to enable such parties to perform functions on our behalf and under our instructions in order to carry out the purposes identified above (e.g., information technology services, information storage, payment processing, fraud detection, marketing management and communications, customer service functions, statistical analysis). We require such parties by contract to provide reasonable security for personal information and to use and process such personal information only on our behalf, and in compliance with applicable law. A limited number of service providers will act as data controllers (e.g., fraud detection, statistical analysis) and will be contractually obligated to comply with applicable data protection laws, rules, and regulations.
  • Auditors, advisors, and financial institutions: We share personal information with auditors for the performance of audit functions, and with advisors for the provision of legal and other advice, and with financial institutions in connection with payment and other transactions.
  • Site visitors, such as when your profile name is chosen for display as part of the social media news feed on the Site;
  • Business reorganization: We may share personal information with any corporate purchaser or prospect to the extent permitted by law as part of any merger, acquisition, sale of company assets, or transition of service to another provider, as well as in the event of insolvency, bankruptcy, or receivership in which personal information would be transferred as an asset of Company.
  • Mandatory disclosures and legal rights: We may share personal information in order to comply with any subpoena, court order or other legal process, or other governmental request. We also share personal information to establish or protect our legal rights, property, or safety, or the rights, property, or safety of others, or to defend against legal claims or prevent fraud.
If you have questions about the parties with which we share personal information, please contact us as specified below.

9.Your Privacy Choices

You may cancel your registration or update your preferences at any time. If you don’t want to receive information about our products or services, please update your account preferences (where available), check the appropriate box when registering, and/or utilize the “unsubscribe” mechanism within the communications that you receive from us.

10.How We Store and Safeguard Your Information

We maintain reasonable technical and organizational measures to protect personal information from loss, misuse, alteration, or unintentional destruction. However, no security measure can guarantee against compromise. Except to the extent that liability cannot be excluded or limited due to applicable law, we assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third party access, or other causes beyond our control.

You also have an important role in protecting your personal information. You should not share your username and password with anyone, and you should not re-use passwords across more than one website. If you have any reason to believe that your username or password has been compromised, please contact us as detailed below.

11.California Privacy Rights

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

12.For Our Canadian Users

We retain Personal Information for as long as you have an account with us in order to meet our contractual obligations to you and for seven years after that and/or purchase of services to identify any issues and resolve any potential legal proceedings.

Please contact us at [email protected]:

  • If you wish to access, update, and/or correct inaccuracies in your Personal Information or change your consent preferences (note: we may need to collect additional Personal Information for the purposes of verifying your identity before responding to your request);
  • For information about how our foreign-based service providers process your Personal Information; or

If you have any questions or complaints about the manner in which we treat your Personal Information.

13.Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

14.Contact Us

If you have questions or comments regarding this Privacy Policy or our privacy practices, please contact us in writing by using our online contact form (found here), or by sending an email to [email protected].

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